MARIEYAT ON HYPEBAE /  by Slow Waves

 

Fusing comfort and femininity.

MARIEYAT Blurs the Line Between Lingerie and Unisex Underwear

London-based Hong Kong designer Marie Yat (her label is known as MARIEYAT) is about to change the way lingerie is perceived. Traditionally designed with the male gaze in mind (think lacy, racy thongs and underwired bras with push-up cups), classic lingerie often forsakes the comfort of women in the process. Though women’s boxers are common these days, the construction tends to resemble masculine underwear. These frustrations led Marie to create her own line of lingerie that boasts both style and comfort. Looking through the look book, you will notice that her designs favour a subdued pastel palette on seamless knitwear produced from natural cottons and silks. The silhouettes embrace and accentuate the natural curves of a woman’s body as well. 

 

While MARIEYAT focuses on feminine design, the label explores gender-fluid ideas as well. She further explains, “One of the core ideas of the label is to combine the delicate details of lingerie and the relaxing feel of a piece of unisex underwear. Whether it should be restricted to being gender-specific or not, is entirely up to the perceiver.” 

SHOP MARIEYAT

By Steph Leong for hypbae.com

PARIS SS17 REVIEW /  by Slow Waves

 

We're back from a quick buying trip to Paris, have a look at what we saw....

 

JIWINAIA 'CHEAT' /  by Slow Waves

Sneaky preview of Jiwinaia's third collection titled 'Cheat'.

Styled by Vanna Youngstein (@vannakitty) and shot by Petra Collins (@petrafcollins).

We will be viewing this collection in Paris next week!

SLOW WAVES IN i-D /  by Slow Waves

slow waves represents a new kind of retail—but is australia ready?

'The Melbourne store is bridging a widening gap in Australian consumer behaviour. But being a trailblazer isn’t a simple job.'

 

Interview by Isabelle Hellyer

In a comparatively short time, Slow Waves has come to feel like a retail destination — no doubt in part because it's so beautiful. Artful spaces do tend to obscure the day-to-day practicalities of running a shop, like ordering receipt paper or counting the till. Does that invisible work bum you out?

To be honest, the majority of my time is actually spent doing that stuff: cleaning, admin, emails. We're a small team, and I guess I could leave the minor tasks to my two staff — Scarlet and Kevin — but at the same time, I want them spending their time working on things they actually want to pursue. Scarlet is the model for our shoots and handles the social media, and Kevin is our photographer. Really, I think being the boss sometimes means doing the stuff that no one else wants to do.

 

Read the full interview HERE

OYSTER MAGAZINE #108 /  by Slow Waves

Pieces from Slow Waves made it into the latest Oyster, go get yourself a copy :)

                                     FILLES À PAPA Moss Tabloid Jacket                                                                                          FILLES À PAPA Cruise T-Shirt                                     

  

Fashion by Chloe Hill

Photography by Gadir Rajab