How the Sisters of Filles à Papa Are
Reinventing Streetwear
Even though they’re at the helm of a brand beloved by celebrities, sisters Carol and Sarah Piron of the Belgian label Filles à Papa don’t look to the red carpet when they’re in search of fashion inspiration. “We are not attracted to perfect and flawless elegance—what speaks to us is an interesting element that enriches the personality,” Carol explains. “The brand is a mix of our tastes that creates a unique dynamic.”
The Pirons launched the label in 2012 and chose Filles à Papa (“Daddy’s Girls”) as the name even though their “very fashionable mom” was probably more of an inspiration. The sisters caught the fashion bug at different times. Sarah studied fashion design at ESMOD. Carol didn’t realize she wanted to become a designer until she began graduate school at Ecole de Recherche Graphique, where she was studying art history.
While immersing themselves in the business, they set out with the goal of creating clothes that represented both their individual styles. Carol’s favorite pieces skew sporty, while Sarah is drawn to the feminine, but there’s one thing they can agree on—great streetwear should look effortless.
