HB100 2017 | HYPEBEAST / by Slow Waves


The best in street culture and those from the arenas of high fashion and business directly inspiring and influencing the world outside their respective circles.

As the year comes to an end our team of editors and contributors reflect on the individuals that made a significant impact within the realm of HYPEBEAST. As social media has allowed creators to widen the reach of their message, various creative fields have consequently overlapped with other forms of expression. Whether it be within art, music, sports, or entertainment, having a concise, creative vision is absolutely necessary in creating an authentic and consistent message amidst the volatile nature of the Internet.


Screen Shot 2017-12-14 at 7.37.36 pm.png

Fergus Purcell & Sofia Prantera

Co-founders of Aries

Since Aries was founded in 2012 by Central Saint Martins graduate Sofia Prantera and Palace-affiliate Fergus Purcell, the label has gone on to make a name for its graphic-heavy collections. 2017 saw the brand continue to build on this legacy, as well as continue to grow. Back in April, the Aries co-founders worked with photographer David Sim to produce “Click to Buy” — a book that looks into the way the label works and how the vast range of influences are brought together. Since then, Aries has released a series of impressive capsules and collections, and has teamed up with Vans for a four-sneaker pack. Ostensibly a womenswear label, Aries’s focus on T-shirts, sweatshirts, and denim have seen it crossover and become a men’s staple.




Screen Shot 2017-12-14 at 7.41.54 pm.png

Yoon & Verbal

Co-founders of AMBUSH

Verbal and Yoon, the dynamic duo standing firmly behind Tokyo-based label AMBUSH, initially made their entry into the market creating women's jewelry. Over the past few seasons, though, the brand has made great strides leaping into fashion’s high-end luxury market. Eventually broadening its scope to include unisex collections, the eccentric lifestyle brand has since launched its AMBUSH WORKSHOP outpost. Continuing on their upward trajectory, Verbal and Yoon led the brand to an impressive 2017, devising a punk-inspired Fall/Winter 2017 range that paired lavish accessory items alongside a swarm of reinterpreted classic. Meanwhile, the design duo revealed AMBUSH’s forthcoming Spring 2018 “Hues” collection, which juxtaposes heavily-embellished designs with modified silhouettes in mild tones of blue, red and grey.




See who else made the list HERE