Yoon Ahn and Marine Serre Celebrate the Football Shirt
In sport, the jersey is a garment that at once supports and celebrates brilliant performance.
For athletes, it serves a utilitarian purpose — the jersey is a tool for their crazy dream. For the fans, the jersey serves to support their favored team and, ultimately, their community.
As the world readies for play in France this summer, Yoon Ahn, Christelle Kocher, Erin Magee and Marine Serre transform the jersey in their vision, proving that while a jersey need not take a standard form, it can become a standard reminder of the unifying power of sport.
Each designer has also matched a bra with their jersey. Here they describe the intent behind their respective concepts:
Yoon Ahn’s Nike x AMBUSH® jersey shines a spotlight on the diversity and culture that is celebrated on the international tournament stage.
“My Nike x AMBUSH® jersey is a unisex hybrid football jersey inspired by the Happi coat, a traditional Japanese straight-sleeved coat. I chose the Happi coat because, although we are celebrating the tournament and the incredible female players, I believe it is just as important for the fans, for everyone to have a universal piece to celebrate in.”
Serre presents a slender, articulated jersey designed to be worn over a printed body suit.
“The focus of my designs is always hybridity and adapting to daily life. It’s important to create a purposeful line that makes a female feel good without compromising the style.”