Ancuta Sarca's Hybrid Footwear Embraces Monstrous Attitudes In SS23 Campaign
By Andrea Sacal
Model Soo Joo Park enters the designer’s wild mind.
London-based designer Ancuta Sarca has been at the forefront of the British footwear scene, proving that innovation is a constant. The Fashion East alumni has graced London Fashion Week‘s stage for the past few seasons, presenting an array of futuristic styles with a sustainable outlook for Fall/Winter 2023.
The season prior, Sarca collaborated with Vans on a line-up of deconstructed formal footwear and stepped into clothing by joining SKIMS for an exclusive shapewear range. Now, the designer has unveiled her all-new Spring/Summer 2023 campaign.
Shot by photographer Zach Apo Tsang, the campaign sees model and musician Soo Joo Park assume a monstrous identity by playing with proportions to create otherworldly visuals. Additionally, the campaign catches Ancuta Sarca’s latest creations in action, presenting gladiator-style metallic pumps with oversized branded tongues and textile detailing.
Elsewhere, Park is set forth on a journey carrying leather briefcases while rocking Sarca’s gradient knee-high boots featuring Nike uppers and eye-catching medial Swooshes. The model heads underwater wearing neoprene designs, also revealing velvet sandals paired with summer-ready swimwear and arm sleeves. Finally, the designer’s SS23 mules shine bright, previewing the unisex model in white and red mesh with silver accents.
