Office Magazine- Ambush / by Slow Waves


There are no better "couple goals" than those of Ambush. Originally founded by Yoon Ahn to restyle the image of her rapper husband Verbal, the line has since evolved into a total reconstruction of Japanese style. It's a notable feat for an Asian-American originally from the suburbs of Seattle, even moreso considering the patriarchal standards upheld by a large majority of Japanese culture—not to mention the fact that she is completely self-taught. Ahead of the LVMH Prize announcement, we sat down with the designer to talk all things fashion.



What do you want most out of fashion?

I don’t expect anything out of fashion, but as long as the destiny allows me to work and create in this industry, I want to deliver things that will make a mark in history.

Do you feel you have a responsibility to reflect the times and make political statements in your art? If not, why? If so, how are you accomplishing this?

There is a clear distinction between being an artist and a designer. I don’t see myself as an artist. We live in time so certain ideologies might get reflected in the tone of the design/collection. However, I try not to mix political statements into my designs. I believe my role as a designer is to makes things people want to wear and enjoy no matter what’s going on in the world, not forcing my views and beliefs on the customers. We are not that kind of a brand.


Your top 4 designers dead or alive?

Rei Kawakubo. Walter Gropius from Bauhaus. Steve Jobs. Martin Margiela.

How do you want to be remembered?

Still figuring that out. I’ll let you know in 10 years.




Read the full interview by Marz Lovejoy for Office Magazine HERE