LVMH Prize 2017 / by Slow Waves


Congratulations to Molly Goddard and Yoon Ahn, two of our designers who have been shortlisted for the LVMH 2017 edition!


BA in Fashion Knitwear Central St Martins London 2009 – 2012
MA in Fashion Knitwear Central St Martins London 2012 – 2014
Lives and works in Ladbroke Grove, London Molly Goddard specialises in traditional hand-craft techniques such as hand pleating, smocking and crocheting. Her collections are held in some of the most prestigious stockists worldwide including Dover Street Market, Trading Museum Comme des Garcons, I.T, Browns, Boon the Shop and Club 21 and won the Emerging Talent award at the 2016 Fashion Awards.
Her work touches upon themes of special occasions, nostalgia and coming of age, often taking inspiration from party dressing and Sunday best.
The techniques that she utilises serve to create clothes that are both delicate and fragile, but the character she designs for conflicts with the beauty of her technique, and brings a clumsy and charming awkwardness to her silhouettes and fabric combinations.


Designer and visual director of AMBUSH®, an experimental line of jewellery and apparel which she launched with VERBAL in 2008.

Raised in the US, she pursued studies in graphic design in Boston before moving to Tokyo where she developed the DNA for AMBUSH®. YOON has expanded the brand’s realm through collaborations with Louis Vuitton (Kim Jones), Sacai and UNDERCOVER. Her creative talent was recognized by Pharrell Williams who personally selected her to work on the Adidas SUPERSTAR campaign. AMBUSH®’s collaborative capsule collection with Shu Uemura launches this Spring. She draws her influences from people and the way they live.
Listed among Business of Fashion’s Top 500 People influencing the global fashion industry in 2015 and 2016, YOON opened the brand's first store, the AMBUSH WORKSHOP in Tokyo last year.