London based label ARIES ARISE was founded in 2011 by Central Saint Martin's graduate Sofia Prantera and graphic designer Furgus Purcell (aka Fergadelic). Both have had deep roots in street wear since the 90's with Prantera founding cult labels Holmes and Silas, and Purcell with his t-shirt label Tonite and more recently designing the iconic logo for skate label PALACE.
As Prantera says, 'The clash between street wear and high fashion is the quintessence of Aries, it constitutes its very heart, and has therefore been a big inspiration for us. In the past I have struggled to reconcile my love for fashion and beautifully made and cut clothes with my love for street wear and anti-fashion youth movements. Now it seems to have fallen seamlessly into place.'