Swedish fashion designer ANN-SOFIE BACK (Central Saint Martins graduate) aims to represent revolutionary thinking in fashion. Her clothes echo a Scandinavian aesthetic, an androgynous take on femininity that dismisses traditional attitudes towards fashion.
The eponymous label is known for its controversial inspirations and light hearted runway shows with the Creative Director, Ann-Sofie, engaging in an almost meta-designer creative process; taking imagined inspo-trips or pretending to be another designer.
The pieces themselves play with asymmetry and silhouettes that challenge a conservative understanding of the female form. She is surprising, something that is important to her, but in a pared-back cool, nordic style.