Adriana Hot Couture is a project between fashion and art.
In the Adriana Hot Couture world, fashion is both a game and something very serious. The light-hearted side is where characters are born, creating a fantasy: it’s the AHC dream world, and it’s very important in the aesthetic and creative process.
Then there is reality, because fashion is a fundamental tool in the process of creating an individual and collective identity, it is a means for resistance and political expression and, from that perspective, they cannot fail to pursue themes that are important to AHC and their community. Both these aspects (reality and dream) are essential and they coexist in everything they make.
